What is SOA?

SoundsOfAdelaide is a premier entertainment and creative arts company based in Adelaide, South Australia. Established with a vision to celebrate and amplify the city’s rich cultural diversity, the organisation is dedicated to shining a spotlight on music, art, and creativity across communities. Its mission extends beyond Adelaide, with ambitions to grow nationally and eventually make an international impact.

At its core, SoundsOfAdelaide creates platforms for artists to be seen, heard, and celebrated. From intimate acoustic sessions that highlight raw artistry, to large-scale themed parties and concerts that fill dancefloors, the brand curates experiences that connect people through music and culture. Genres featured at its events range from Afrobeats, hip-hop, amapiano, and R&B, to pop, dancehall, and beyond, reflecting the vibrant mix of influences present in Adelaide’s community.

Beyond live shows, SoundsOfAdelaide fosters engagement online through live-streamed acoustic sessions, interactive campaigns, and collaborations with local and international creatives. Its presence on platforms such as Facebook, Humanitix, and Eventbrite ensures accessibility for audiences while giving artists exposure to broader networks.

SoundsOfAdelaide is more than an event promoter—it is a cultural hub. By championing diversity and creativity, it not only entertains but also contributes to Adelaide’s growing reputation as a dynamic and inclusive arts destination. The company is committed to supporting emerging and established talent, building bridges between communities, and creating unforgettable experiences that celebrate music, art, and togetherness.